Aleh Barysevich ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields …

Michael Kirchhoff ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their …

Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of …

Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season. Opportunities Tab What may prove to be the most valuable of these updates is …

Chaitanya Chandrasekar ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.” But now we’re past the days of just radio, …

Ben Wood ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex, and without automation, …