‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); If you listen to the search networks, there are only three ways to use search remarketing: Customize ad text Adjust bids Broaden keywords Nope! Remarketing lists for search ads, or RLSA, have been around since July 2012. …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Each and every day, 1.18 billion people log onto Facebook. And, the average user checks Facebook a total of14 times a day. No matter who your target audience is, there is a good chance they are on Facebook. From a …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Content marketing is seriously on the rise, as an integral form of brand and online marketing. It dominated in 2016, and it’s fixing to claim even more ground in 2017. Right now: 200 million people use ad-blockers (which means …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Podcast: Download Subscribe: iTunes | Android | RSS Are you a digital marketing freelancer and looking to be more successful? Are you  a freelancer who is thinking about taking the plunge to go full-time as a freelancer …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Microsites can be beautiful and smart and funny. They can also be messy, confusing and frustrating. Especially from an SEO perspective. For the purpose of this article, let’s just agree that a microsite is “a branded content …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); “Crawl budget” is a term that gets thrown around a lot by SEOs without a clear definition of what it means. In fact, Google itself doesn’t have a single term for defining what crawl budget stands for. …

‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The series is based on a 1973 film of the same name that features a futuristic …