This week, learn about how Google wants to handle fake news, conversion ideas to help tweak your website, inspiring user-generated content, more.
Google’s Project Owl has a lot of people thinking about what they don’t want to see online, but we’re thinking about what you do want to see — which is your content shared far and wide. Check out what top digital marketing authors have been thinking about lately on topics from SEO to social media.
- Both search engine providers and social media channels struggle to keep fake news at bay. Jeff John Roberts (@jeffjohnroberts) explains Google’s new Project Owl, which lets users call out fake news and hate speech from autocomplete to snippets.
- The role of user experience, the importance of AMP, and the supremacy of AI — Ryan Shelley (@ryan_shelley) has some predictions for the future of SEO.
- Sixty percent of searches now take place on mobile devices, and 20 percent of Android phone searches are voice searches, not text searches. Sherry Bonelli (@sherrybonelli) discusses how to optimize your site for voice search. You can also check out this SlideShare from Benu Aggarwal (@benuaggarwal).
- Limited content? No traffic? No budget? No problem! Neil Patel (@neilpatel) explains how to do SEO for small sites and why SEO isn’t just for big spenders.
- Another option for small businesses with a limited budget is an SEO training academy that won’t break smaller budgets.
- Do you launch structured content campaigns and then go through droughts of inactivity? Simon Penson (@simonpenson) offers strategies for unleashing constant content production.
- In the same vein, Brian Honigman (@brianhonigman) takes content production from global to granular, explaining how he estimates workloads and budgets time from week to week.
- Unlike many brands, Spotify does a great job of inspiring user-generated content. Jason Warnock (@jay_warnock) unlocks their secrets so you can imitate their strategy.
- The most difficult part of creating content can be the amount of time involved. Rebekah Radice (@rebekahradice) details how to create high-performing content faster.
Conversion Rate Optimization
- You know your website isn’t converting as well as you’d like it to, but how do you know what to test? Amy Bishop (@hoffman8) has 46 conversion testing ideas to help you get started.
- If you missed CXL Live 2017, don’t worry. Shanelle Mullin (@shanelle_mullin) recaps optimization and growth insights from the conference’s featured experts.
- Since January 2017, major web browsers started issuing security warnings to users browsing non-secured websites. Ensure this doesn’t hurt conversions by learning how to install an SSL certificate via cPanel.
- You’re always looking for influencers to market your products, but do you ever wonder how they got where they are? Deep Patel (@realdeeppatel) gets 12 influencers to share their social media strategies.
- YouTube has a ton of influencers with high-traffic channels. Mark Fidelman (@markfidelman) explains how to set goals, create a budget, and make a pitch to YouTube influencers.
Social Media Marketing
- Facebook organic reach continues to plummet. Kurt Gessler (@kurtgessler), deputy editor for the Chicago Tribune, discovered that Facebook never surfaced a third of their posts, and many other media companies shared the same experience.
- Emily Copp (@emilyacopp) of Hootsuite analyzes their top-performing social media posts, breaking down seven characteristics you can adopt in your own marketing.
- What’s a surefire way to kill your social media strategy? Over-posting. Fabiola Cineas (@fabiolacineas) explains why business shouldn’t value quantity over quality.
- Tired of Twitter? Why not give Mastodon a try? Briavel Schultz of Mindset Digital (@mindsetdigital) explains what this potential challenger to Twitter is and if we should care.
- What should you do after your company commits a major gaffe? Heather Hudson of Freshbooks (@freshbooks) explains why you need to learn social media crisis management.
…And a Little Something Extra
- Thinking of migrating to a new domain? Jono Alderson (@jonoalderson) says there’s no single definition for site migration. Check out his take on what different people mean when they say “site migration,” discuss why they happen, and explain the importance of having a unified project vision.
- If you’re in e-commerce and considering giving email marketing a try, or are already but not seeing the engagement or results you want, check out these 11 email templates to try from Sam Thomas Davies (@SamThomasDavies).
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