Digital Weekly: SEO’s Future, Social Media in 2017, and More


This week in digital marketing, learn about the potential direction of the SEO industry, how to create viral content, and the upcoming SEO movie.

The launch of influencer marketing analytics, a new report on social media in 2017, and more — get the scoop on what’s new in digital marketing from our Digital Weekly roundup.



  • To see where the SEO industry is headed, you need to know what Google plans to do next. Jim Yu (@jimyu) takes out his crystal ball and outlines five SEO and content shifts that are on the horizon.
  • Some “talk” and others “do.” Do you agree with Corey Northcutt (@corey_northcutt) that there are two separate SEO industries?
  • Article and guest blog campaigns can be great for boosting off-page SEO rankings factors, but they can also get you in trouble. Google’s Webspam Team (@GoogleWebspam) explains how to use links in large-scale article campaigns without getting hit by penalties.
  • Sometimes, we get stuck in old ways of thinking about SEO. Search Engine Land (@sengineland) has released a new update to its Periodic Table of SEO Success Factors. This resource can help you keep up as search changes, especially now that we’ve entered the mobile and semantic era.
  • A website with a poor user experience is sure to deter conversions. Here are eight ways from Jonathan Long (@long) to ensure your visitors have a pleasant time.


Content Marketing

Influencer Marketing


Social Media Marketing


Digital Marketing…Movie?

  • Want to see your SEO agency dramatized on the big screen? Check out “SEO: the Movie” this summer, a documentary featuring interviews with pioneers like Danny Sullivan (@dannysullivan), Rand Fishkin (@randfish), and Jill Whalen (@jillwhalen).

Want to make sure your company stays ahead of the SEO curve? It’s time to contact a forward-thinking SEO agency. Get a free SEO evaluation from Digital Current.

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